When Big Customers Make Big Changes

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Mary Tiger
Posted Date:
Tuesday, January 13, 2015 - 10:00

Non-residential water customers use nearly 43% of public water supplied in the United States[1]. In fact, their portion of public water demand has increased over the past twenty years as water efficiency in the residential sector has improved. Studying customer behavior has become an essential management strategy for most businesses. Yet this group of water […]