The Urban Affairs Association (UAA) is an organization dedicated to creating interdisciplinary spaces for engaging in intellectual and practical discussions about urban life. The 49th Annual UAA Conference included a series of presentations related to the conference's central topic, "Claiming Rights to the City: Community, Capital, and State."
At this conference, the EFC presented on the project, "A California Multi-Agency Analysis Of The Relationship Between Water Sales And Pricing During The Drought." This project was established because of California’s long history with drought. A group of the state’s water agencies asked the EFC at UNC to design a basic study that would provide insight on the relationship between pricing, conservation measures, and a range of other factors and water usage curtailments during the drought. The project concluded that the relationship between water pricing and customer behavior is very complex, in part because the process of paying for water is quite different from the process of paying for other goods and services. Water agencies commonly set prices that can influence the behavior of customers, but the way a customer experiences and responds to the signals is not straightforward.