Market Assessments of Energy Efficiency Retrofit Financing Programs

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State and local governments across the country, working with banks, energy companies, and other organizations, are creating and managing financing programs to provide incentives to residential, commercial, and/or industrial customers to retrofit their buildings to improve energy efficiency. The benefits of these programs are maximized when the largest energy-using buildings participate, capitalizing on their potential to produce high energy savings. But which buildings use the most amount of energy? Who should the government market these financing programs and incentives to first? How can cities, counties, banks, and states best assess potential markets for energy efficiency retrofit financing program uptakes, given the limited historic data for these programs? What is the level of demand for these financing programs?

The EFC at UNC answers these questions for the administrators of the financing programs by conducting Market Assessments. The EFC at UNC  has developed and is applying an analytical method that identifies specific customers and geographies in the service areas that are likely to finance an energy efficiency upgrade through the retrofit financing programs. These Market Assessments inform the governments and/or organizations administrating energy efficiency retrofit financing programs on the demand for the programs and specify the most likely participants for these programs. They aim to ultimately guide the structuring of the financing programs and be used as sales management tools and roadmaps for targeted marketing campaigns in the program rollout and implementation phases.