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Water as a Service

July 19, 2018

Co-authored by Ashley Bleggi At a recent conference, we asked utility managers and operators to tell us about their everyday communication challenges. Again and again, we heard that communicating with customers about the value of the service their utility provides … Continued

Top Five Small Town Websites and Tips to Improve Your Own

November 9, 2017

For many small towns, websites are the main avenue of communication with residents. At the Environmental Finance Center at the University of North Carolina at Chapel Hill, we use town websites to find contact information, water rates, and link towns … Continued

Marketing a Monopoly

October 8, 2013

Mary Tiger is the Chief Operating Officer of the Environmental Finance Center at the University of North Carolina. Water is the talk of the town these days – or at least that is what a series of marketing campaigns are … Continued